Selected work

Ideas that disrupt, stories that activate

Strategy-first campaigns across food & beverage, cannabis and consumer brands — from creating new categories to seizing breaking news in a single day.

In the press

ON AIR. ON THE PAGE. ON TIME.

Chefs John Currence and Tory McPhail serving the ESPN College GameDay hosts
Bouré chef presenting skewers on the GameDay setThe GameDay desk spread from Bouré in Oxford, Miss.

ESPN College GameDay · City Grocery Restaurant Group

When the biggest college football game of the season came to Oxford, Chefs John Currence and Tory McPhail served the iconic hosts of ESPN College GameDay with food from Bouré.

Trulieve on Yahoo Finance

Yahoo Finance · Trulieve

Shares up 33% intraday while Kim Rivers is live on Market Domination.

Big Bad Breakfast in Murfreesboro, Tenn., on the Daily News Journal

Daily News Journal · Big Bad Breakfast

Big Bad Breakfast honors the historic City Cafe space in downtown Murfreesboro.

Big Bad Breakfast in Brentwood, Tenn., on The Tennessean

The Tennessean · Big Bad Breakfast

Big Bad Breakfast opens in Brentwood as its expansion continues.

Big Bad Breakfast in Brentwood, Tenn., on Franklin Is

Franklin Is · Big Bad Breakfast

Chef John Currence brings his Southern scratch diner to Brentwood.

Grön Arcana edibles on Cannabis Now

Cannabis Now · Grön

Grön President Draper Bender on the brand’s first year with Wyld.

Draper Bender of Grön on Cultivated Live

Cultivated Live · Grön

Inside the Grön-Wyld merger and the future of cannabis edibles.

Big Bad Breakfast on Eater Carolinas

Eater Carolinas · Big Bad Breakfast

Big Bad Breakfast heads to Charleston.

Big Bad Breakfast on AL.com

AL.com · Big Bad Breakfast

4 standout dishes to try at Big Bad Breakfast, from savory to sweet.

Big Bad Breakfast on Nation’s Restaurant News

Nation’s Restaurant News · Big Bad Breakfast

Big Bad Breakfast brings a fine-dining ethos to the morning meal.

NJ.com on Verano

NJ.com · Verano

A press tour of Verano’s Central Jersey cultivation facility.

Verano on CNBC

CNBC · Verano

Fast Money coverage of the stock’s rise.

Conception Nurseries on Cannabis Tech

Cannabis Tech · Conception Nurseries

Kevin Brooks on the highs and lows of rescheduling.

NJ adult-use launch on Associated Press

Associated Press · NJ adult-use launch

Lines out the door on the first day of legal sales in New Jersey.

NJ adult-use launch on CBS New York

CBS New York · NJ adult-use launch

Live coverage as dispensaries opened for the first time.

NJ adult-use launch on ABC7 New York

ABC7 New York · NJ adult-use launch

Reporters on site in Bloomfield for opening day.

Conception Nurseries on Yahoo Finance

Yahoo Finance · Conception Nurseries

Conception Nurseries launches TrueClones X.

Daily Journal on City Grocery Restaurant Group

Daily Journal · City Grocery Restaurant Group

McPhail joins City Grocery Restaurant Group as executive chef.

Verano / Zen Leaf on New York Post

New York Post · Verano / Zen Leaf

More people will celebrate Valentine’s Day with weed.

Verano / Zen Leaf on Forbes

Forbes · Verano / Zen Leaf

Majority of Americans plan to use or gift cannabis on Valentine’s Day, says new survey.

The Daily Green on Stupid Dope

Stupid Dope · The Daily Green

NYC’s wildest $6,000 cannabis Valentine’s Day gift is available at The Daily Green.

Yahoo Finance on Cannabis

Yahoo Finance · Cannabis

New data shows more Americans turning to cannabis during the holidays in 2023.

Robb Report on Potter Jane Distilling Co.

Robb Report · Potter Jane Distilling Co.

Ex–Maker’s Mark master distiller and blender launch a new distillery.

The Daily Green on Cannabis Now

Cannabis Now · The Daily Green

Croptober in the Hudson Valley: A visit to Hurley Grown.

Big Bad Breakfast on The Tennessean

The Tennessean · Big Bad Breakfast

Big Bad Breakfast to open in Brentwood as expansion continues.

Allday Energy Spray on Forbes 30 Under 30

Forbes 30 Under 30 · Allday Energy Spray

Allday cofounders Mohand Khouider and Chaim Weinerman named to Forbes 30 Under 30, Food & Drink.

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