What we do

Strategy first. Always.

Every program is built on a clear strategy, then executed with creative tactics and the personal relationships that turn ideas into meaningful news.

Verano on CNBC

i.

Media & Press Strategy

We build the narrative, identify the right outlets and secure the earned coverage that puts your brand in the conversations that matter most.

  • Messaging & narrative development
  • Media relations & press outreach
  • Press materials & spokesperson prep
The Daily Green storefront in Times Square

ii.

Brand Launches & Rebrands

From go-to-market strategy to launch-day execution, we make sure your product, rebrand or moment lands with impact and reaches the right audience.

  • Launch strategy & positioning
  • Campaign concepting & rollout
  • Event & activation support
Pixlz by Grön creator activation

iii.

Influencer & Talent Relations

Authentic partnerships with the creators, chefs, experts and voices your audience already trusts — built on real relationships, not transactions.

  • Influencer strategy & matchmaking
  • Partnership & gifting programs
  • Talent & ambassador management
Press gaggle at a dispensary opening

iv.

Crisis & Reputation

Steady, strategic counsel when the stakes are highest — protecting and rebuilding reputation with clarity, speed and discretion.

  • Crisis planning & preparedness
  • Rapid response & issues management
  • Thought leadership & recovery

The engagement

How an engagement works

i.

Discover

We learn your business, audience and ambitions, then define the story worth telling.

ii.

Strategize

A clear plan — messaging, targets, tactics and the moments that will earn attention.

iii.

Execute

We activate relationships and creative tactics to land coverage and conversation.

iv.

Measure

We track impact against real goals and refine as the story evolves.

Inquiries

Have a moment worth making news?

Drew@OakPR.com

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