Amplifying stories since 2004
Trending is temporary.
Relevancy Matters.
Strategic communications for food & beverage, cannabis and consumer brands.
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As seen in
Most brands chase coverage. The ones that endure earn a place in the conversation — and keep it.
Oak PR is a small, senior team that works like an extension of yours. Fewer clients. Deeper relationships. A point of view we’re willing to defend. We lead brands through launches, rebrands, crisis moments and thought leadership — and make news worth the attention it earns.
A trusted resource, naturally.
Cannabis — National broadcast
The Daily Green, on CNN
A seasonal retail story pitched to national news — carried from a Times Square storefront to CNN’s audience.
Cannabis — Founder profile
Grön, in print
A multi-page founder profile in Cannabis & Tech Today — the story of the brand, told by the person who built it.
Food & Beverage — Chef & restaurant
Big Bad Breakfast & John Currence
Chef John Currence’s Southern breakfast institution, brought to Atlanta’s Howell Mill Road — and his game-day cooking carried into national lifestyle media.
Trulieve
CEO Kim Rivers on the cover of mg Magazine, and live on Fox Business the day Trulieve rang the closing bell.
Verano
A live segment on CNBC’s Fast Money, on the day Verano’s stock climbed 13%.
NYC Footy
New York’s night soccer scene, covered by The New York Times during the World Cup.
Sweed
An enterprise rollout, positioned in Cannabis Equipment News as one of the fastest in cannabis retail.
DaySavers
The Ultimate Stoner Dream Job: a $70,420-a-year role to test products and cover the top cannabis events.
What we do
Four disciplines, run by the people who pitch them.
i.
Media & Press
Earned coverage across trade and consumer press, built on relationships we’ve kept for years.
ii.
Launches & Rebrands
Positioning and narrative that make the first impression the right one.
iii.
Influencer Relations
Creator partnerships chosen for credibility with your audience, not follower count.
iv.
Crisis & Reputation
Steady counsel and a clear plan for the days when the stakes are highest.
Experience across industries
The studio
Senior practitioners only. The person you meet is the person doing the work.
Oak PR was built as the counterweight to agency churn — a team that knows your category as well as you do, and answers the phone when it matters.
